PARCON
PARCON
Bespoke sites in minutes,
no coding required.
Bespoke sites in minutes,
no coding required.
I designed a SaaS tool that drastically reduced complications and lead times, freeing up resources by empowering non-technical leads to create and maintain white-labeled subdomains for major banks and mortgage lenders.
I designed a SaaS tool that drastically reduced complications and lead times, freeing up resources by empowering non-technical leads to create and maintain white-labeled subdomains for major banks and mortgage lenders.
I designed a SaaS tool that drastically reduced complications and lead times, freeing up resources by empowering non-technical leads to create and maintain white-labeled subdomains for major banks and mortgage lenders.
I designed a SaaS tool that drastically reduced complications and lead times, freeing up resources by empowering non-technical leads to create and maintain white-labeled subdomains for major banks and mortgage lenders.
My role
My role
My role
My role
Lead designer
Lead designer
Lead designer
Lead designer
Created for
Created for
Created for
Created for
ComeHome by HouseCanary
ComeHome by HouseCanary
ComeHome by HouseCanary
ComeHome by HouseCanary
Prototype
Prototype
Prototype
Prototype
Figma
Figma
Figma
Figma
ComeHome had been personalized before, but it was hard to do
ComeHome had been personalized before, but it was hard to do
ComeHome had been personalized before, but it was hard to do
ComeHome had been personalized before, but it was hard to do
It quickly became apparent that customization and integration was a powerful selling point. However, there were a few glaring issues with the current process.
It quickly became apparent that customization and integration was a powerful selling point. However, there were a few glaring issues with the current process.
It quickly became apparent that customization and integration was a powerful selling point. However, there were a few glaring issues with the current process.
It quickly became apparent that customization and integration was a powerful selling point. However, there were a few glaring issues with the current process.
Design
Design
Design
Design
White-labeling had been a manual process that required significant time, effort, and technical skill.
White-labeling had been a manual process that required significant time, effort, and technical skill.
White-labeling had been a manual process that required significant time, effort, and technical skill.
White-labeling had been a manual process that required significant time, effort, and technical skill.
Development
Development
Development
Development
Teams were working in separate codebases and needed to carefully coordinate new features and releases.
Teams were working in separate codebases and needed to carefully coordinate new features and releases.
Teams were working in separate codebases and needed to carefully coordinate new features and releases.
Teams were working in separate codebases and needed to carefully coordinate new features and releases.
Day-to-day
Day-to-day
Day-to-day
Day-to-day
It would've be near impossible keep up with the creation and upkeep of such a large volume subdomains.
It would've be near impossible keep up with the creation and upkeep of such a large volume subdomains.
It would've be near impossible keep up with the creation and upkeep of such a large volume subdomains.
It would've be near impossible keep up with the creation and upkeep of such a large volume subdomains.
Back to the drawing board
Back to the drawing board
Back to the drawing board
Back to the drawing board
The ParCon you’re seeing here is actually the V1 version. In reality, the MVP version was made as a quick proof of concept. How could we not only speed up the customization process but also create living, working examples? Once we proved that this tool would be a tent pole to the business, I was then able to go back to create the tool responsibly.
The ParCon you’re seeing here is actually the V1 version. In reality, the MVP version was made as a quick proof of concept. How could we not only speed up the customization process but also create living, working examples? Once we proved that this tool would be a tent pole to the business, I was then able to go back to create the tool responsibly.
The ParCon you’re seeing here is actually the V1 version. In reality, the MVP version was made as a quick proof of concept. How could we not only speed up the customization process but also create living, working examples? Once we proved that this tool would be a tent pole to the business, I was then able to go back to create the tool responsibly.
The ParCon you’re seeing here is actually the V1 version. In reality, the MVP version was made as a quick proof of concept. How could we not only speed up the customization process but also create living, working examples? Once we proved that this tool would be a tent pole to the business, I was then able to go back to create the tool responsibly.
Research
Research
Research
Research
The best performing dashboards use side panels. Statistics show this layout is the quickest to comprehend and scan.
The best performing dashboards use side panels. Statistics show this layout is the quickest to comprehend and scan.
The best performing dashboards use side panels. Statistics show this layout is the quickest to comprehend and scan.
The best performing dashboards use side panels. Statistics show this layout is the quickest to comprehend and scan.
User flow
User flow
User flow
User flow
ParCon is a powerful tool that has a lot of features, use cases, and multiple personas. As the key feature of the app centers around customizing ComeHome subdomains that’s where I focused the bulk of my work.
ParCon is a powerful tool that has a lot of features, use cases, and multiple personas. As the key feature of the app centers around customizing ComeHome subdomains that’s where I focused the bulk of my work.
ParCon is a powerful tool that has a lot of features, use cases, and multiple personas. As the key feature of the app centers around customizing ComeHome subdomains that’s where I focused the bulk of my work.
ParCon is a powerful tool that has a lot of features, use cases, and multiple personas. As the key feature of the app centers around customizing ComeHome subdomains that’s where I focused the bulk of my work.
Wireframes and prototyping
Wireframes and prototyping
Wireframes and prototyping
Wireframes and prototyping
After hitting the books, it was time to push some pixels. With a few rounds of designs, reviews, and iterations, I had a prototype ready for testing.
After hitting the books, it was time to push some pixels. With a few rounds of designs, reviews, and iterations, I had a prototype ready for testing.
After hitting the books, it was time to push some pixels. With a few rounds of designs, reviews, and iterations, I had a prototype ready for testing.
After hitting the books, it was time to push some pixels. With a few rounds of designs, reviews, and iterations, I had a prototype ready for testing.
Testing
Testing
Testing
Testing
I was able to get the feedback of project managers and developers, two of the primary personas that work on this tool.
I was able to get the feedback of project managers and developers, two of the primary personas that work on this tool.
I was able to get the feedback of project managers and developers, two of the primary personas that work on this tool.
I was able to get the feedback of project managers and developers, two of the primary personas that work on this tool.
Component library
Component library
Component library
Component library
As ParCon was a brand new tool, I had the opportunity to design it from the ground up. The design system includes the components, iconography, and guidelines you’ll commonly encounter while iterating in the future.
As ParCon was a brand new tool, I had the opportunity to design it from the ground up. The design system includes the components, iconography, and guidelines you’ll commonly encounter while iterating in the future.
As ParCon was a brand new tool, I had the opportunity to design it from the ground up. The design system includes the components, iconography, and guidelines you’ll commonly encounter while iterating in the future.
As ParCon was a brand new tool, I had the opportunity to design it from the ground up. The design system includes the components, iconography, and guidelines you’ll commonly encounter while iterating in the future.
Branding
Branding
Branding
Branding
While working on the components, I took the time to craft the overall look and feel of the experience, one that felt like an extension of our existing product suite.
While working on the components, I took the time to craft the overall look and feel of the experience, one that felt like an extension of our existing product suite.
While working on the components, I took the time to craft the overall look and feel of the experience, one that felt like an extension of our existing product suite.
While working on the components, I took the time to craft the overall look and feel of the experience, one that felt like an extension of our existing product suite.
Now, customizations are easy
Now, customizations are easy
Now, customizations are easy
Now, customizations are easy
ParCon is capable of a variety of branding and customizations options that help you make ComeHome feel like an extension of your own offerings. Common branding options are available to quickly customize ComeHome to match your brand.
ParCon is capable of a variety of branding and customizations options that help you make ComeHome feel like an extension of your own offerings. Common branding options are available to quickly customize ComeHome to match your brand.
ParCon is capable of a variety of branding and customizations options that help you make ComeHome feel like an extension of your own offerings. Common branding options are available to quickly customize ComeHome to match your brand.
ParCon is capable of a variety of branding and customizations options that help you make ComeHome feel like an extension of your own offerings. Common branding options are available to quickly customize ComeHome to match your brand.
Logos
Logos
Logos
Logos
When you upload your brand’s logo into ParCon, it will be prominently displayed across your subdomain in places like headers, footers and emails.
When you upload your brand’s logo into ParCon, it will be prominently displayed across your subdomain in places like headers, footers and emails.
When you upload your brand’s logo into ParCon, it will be prominently displayed across your subdomain in places like headers, footers and emails.
When you upload your brand’s logo into ParCon, it will be prominently displayed across your subdomain in places like headers, footers and emails.
Colors
Colors
Colors
Colors
ParCon intelligently assigns your brand colors through your site in places like buttons, icons, graphs, and overlays.
ParCon intelligently assigns your brand colors through your site in places like buttons, icons, graphs, and overlays.
ParCon intelligently assigns your brand colors through your site in places like buttons, icons, graphs, and overlays.
ParCon intelligently assigns your brand colors through your site in places like buttons, icons, graphs, and overlays.
Fonts
Fonts
Fonts
Fonts
Upload your brand’s custom typefaces and ParCon will put the right weights in the right places.
Upload your brand’s custom typefaces and ParCon will put the right weights in the right places.
Upload your brand’s custom typefaces and ParCon will put the right weights in the right places.
Upload your brand’s custom typefaces and ParCon will put the right weights in the right places.
Marketing cards
Marketing cards
Marketing cards
Marketing cards
There are unique marketing cards tailored to each page of the ComeHome experience. You can customize these prebuilt options how you’d like, or you can choose to upload your own code.
There are unique marketing cards tailored to each page of the ComeHome experience. You can customize these prebuilt options how you’d like, or you can choose to upload your own code.
There are unique marketing cards tailored to each page of the ComeHome experience. You can customize these prebuilt options how you’d like, or you can choose to upload your own code.
There are unique marketing cards tailored to each page of the ComeHome experience. You can customize these prebuilt options how you’d like, or you can choose to upload your own code.
Emails
Emails
Emails
Emails
The branding customizations you make to your site will also reflect in homebuyer and homeowner emails.
The branding customizations you make to your site will also reflect in homebuyer and homeowner emails.
The branding customizations you make to your site will also reflect in homebuyer and homeowner emails.
The branding customizations you make to your site will also reflect in homebuyer and homeowner emails.
Loan officers and agents
Loan officers and agents
Loan officers and agents
Loan officers and agents
Compile a list of your loan officers or agents in ParCon. Their information, including headshots, will intelligently be presented in your ComeHome experience.
Compile a list of your loan officers or agents in ParCon. Their information, including headshots, will intelligently be presented in your ComeHome experience.
Compile a list of your loan officers or agents in ParCon. Their information, including headshots, will intelligently be presented in your ComeHome experience.
Compile a list of your loan officers or agents in ParCon. Their information, including headshots, will intelligently be presented in your ComeHome experience.
A dash of magic
A dash of magic
A dash of magic
A dash of magic
Create a website in a flash
Create a website in a flash
Create a website in a flash
Create a website in a flash
Use Magic Mode to create a subdomain even faster than fast. All you need to do is enter your existing URL and let ParCon do the rest!
Use Magic Mode to create a subdomain even faster than fast. All you need to do is enter your existing URL and let ParCon do the rest!
Use Magic Mode to create a subdomain even faster than fast. All you need to do is enter your existing URL and let ParCon do the rest!
Use Magic Mode to create a subdomain even faster than fast. All you need to do is enter your existing URL and let ParCon do the rest!
