FOUNDRY MEASURE
Improving campaign testing and simplifying reporting
Improving campaign testing and simplifying reporting
Improving campaign testing and simplifying reporting
I designed a no-code measurement tool that frees up data scientist's time by providing a central location with standardized calculations, sharable data visualizations, and quick insights into campaign performance.
I designed a no-code measurement tool that frees up data scientist's time by providing a central location with standardized calculations, sharable data visualizations, and quick insights into campaign performance.
I designed a no-code measurement tool that frees up data scientist's time by providing a central location with standardized calculations, sharable data visualizations, and quick insights into campaign performance.
I designed a no-code measurement tool that frees up data scientist's time by providing a central location with standardized calculations, sharable data visualizations, and quick insights into campaign performance.
My role
My role
My role
My role
Lead designer
Lead designer
Lead designer
Lead designer
Created for
Created for
Created for
Created for
CVS Health
CVS Health
CVS Health
CVS Health
Measuring campaign results was an intensive and time-consuming process
Measuring campaign results was an intensive and time-consuming process
Measuring campaign results was an intensive and time-consuming process
Measuring campaign results was an intensive and time-consuming process
After a campaign has run, owners have the responsibility to report on their campaign's effectiveness. Despite its importance, a process has not yet been standardized. Teams have created their own methods to summarize and report their findings.
After a campaign has run, owners have the responsibility to report on their campaign's effectiveness. Despite its importance, a process has not yet been standardized. Teams have created their own methods to summarize and report their findings.
After a campaign has run, owners have the responsibility to report on their campaign's effectiveness. Despite its importance, a process has not yet been standardized. Teams have created their own methods to summarize and report their findings.
After a campaign has run, owners have the responsibility to report on their campaign's effectiveness. Despite its importance, a process has not yet been standardized. Teams have created their own methods to summarize and report their findings.
Cumbersome
Cumbersome
Cumbersome
Cumbersome
Collecting, summarizing, and reporting campaign results was a manual process. Each team had their own way of interpreting and disceminating results.
Collecting, summarizing, and reporting campaign results was a manual process. Each team had their own way of interpreting and disceminating results.
Collecting, summarizing, and reporting campaign results was a manual process. Each team had their own way of interpreting and disceminating results.
Collecting, summarizing, and reporting campaign results was a manual process. Each team had their own way of interpreting and disceminating results.
Complex
Complex
Complex
Complex
Building and maintaining scripts required thousands of lines of code in specialized languages.
Building and maintaining scripts required thousands of lines of code in specialized languages.
Building and maintaining scripts required thousands of lines of code in specialized languages.
Building and maintaining scripts required thousands of lines of code in specialized languages.
Costly
Costly
Costly
Costly
Whether it be time additional time spent creating and running scripts, or calculation errors, the lack of optimization lead to resource loss.
Whether it be time additional time spent creating and running scripts, or calculation errors, the lack of optimization lead to resource loss.
Whether it be time additional time spent creating and running scripts, or calculation errors, the lack of optimization lead to resource loss.
Whether it be time additional time spent creating and running scripts, or calculation errors, the lack of optimization lead to resource loss.
The Measurement app takes all the guess work out of work
The Measurement app takes all the guess work out of work
The Measurement app takes all the guess work out of work
The Measurement app takes all the guess work out of work
Now, results are standardized, automated, and easy to share. Data scientists can create more focused campaign runs with greater accuracy. Customers are contacted at the most ideal times with optimized and personalized messages.
Now, results are standardized, automated, and easy to share. Data scientists can create more focused campaign runs with greater accuracy. Customers are contacted at the most ideal times with optimized and personalized messages.
Now, results are standardized, automated, and easy to share. Data scientists can create more focused campaign runs with greater accuracy. Customers are contacted at the most ideal times with optimized and personalized messages.
Now, results are standardized, automated, and easy to share. Data scientists can create more focused campaign runs with greater accuracy. Customers are contacted at the most ideal times with optimized and personalized messages.
Get quick highlights
Get quick highlights
Get quick highlights
Get quick highlights
See stats on recently completed campaign runs. See trends and helpful insights comparing the most recent run to previously completed runs.
See stats on recently completed campaign runs. See trends and helpful insights comparing the most recent run to previously completed runs.
See stats on recently completed campaign runs. See trends and helpful insights comparing the most recent run to previously completed runs.
See stats on recently completed campaign runs. See trends and helpful insights comparing the most recent run to previously completed runs.
Bye, bye code!
Bye, bye code!
Bye, bye code!
Bye, bye code!
Create measurements in plain English and start seeing results as soon as a campaign has run.
Create measurements in plain English and start seeing results as soon as a campaign has run.
Create measurements in plain English and start seeing results as soon as a campaign has run.
Create measurements in plain English and start seeing results as soon as a campaign has run.
Track important KPIs
Track important KPIs
Track important KPIs
Track important KPIs
Keep track of key metrics and trends with KPIs. One KPI can be tagged and tracked simultaneously across multiple campaigns.
Keep track of key metrics and trends with KPIs. One KPI can be tagged and tracked simultaneously across multiple campaigns.
Keep track of key metrics and trends with KPIs. One KPI can be tagged and tracked simultaneously across multiple campaigns.
Keep track of key metrics and trends with KPIs. One KPI can be tagged and tracked simultaneously across multiple campaigns.
Measure once, report twice
Measure once, report twice
Measure once, report twice
Measure once, report twice
Track behavior changes and medical cost savings on your schedule. Reports can be set to run once or periodically. Set it and forget it.
Track behavior changes and medical cost savings on your schedule. Reports can be set to run once or periodically. Set it and forget it.
Track behavior changes and medical cost savings on your schedule. Reports can be set to run once or periodically. Set it and forget it.
Track behavior changes and medical cost savings on your schedule. Reports can be set to run once or periodically. Set it and forget it.
To infinity and beyond
To infinity and beyond
To infinity and beyond
To infinity and beyond
Ensure your campaigns are running at their best with detailed results aggregated across six key areas. Graphs can be easily exported to share with those who care. Accompanying tables give greater detail to the data.
Ensure your campaigns are running at their best with detailed results aggregated across six key areas. Graphs can be easily exported to share with those who care. Accompanying tables give greater detail to the data.
Ensure your campaigns are running at their best with detailed results aggregated across six key areas. Graphs can be easily exported to share with those who care. Accompanying tables give greater detail to the data.
Ensure your campaigns are running at their best with detailed results aggregated across six key areas. Graphs can be easily exported to share with those who care. Accompanying tables give greater detail to the data.
Smart suggestions
Smart suggestions
Smart suggestions
Smart suggestions
Don't have the time to sift through all that data? Smart suggestions keep you up to date on the most important details.
Don't have the time to sift through all that data? Smart suggestions keep you up to date on the most important details.
Don't have the time to sift through all that data? Smart suggestions keep you up to date on the most important details.
Don't have the time to sift through all that data? Smart suggestions keep you up to date on the most important details.
Behavior change
Behavior change
Behavior change
Behavior change
Run tests with different audiences and easily compare the results against a control group.
Run tests with different audiences and easily compare the results against a control group.
Run tests with different audiences and easily compare the results against a control group.
Run tests with different audiences and easily compare the results against a control group.
Engagement
Engagement
Engagement
Engagement
View rates for different events and channels such as email open rates or SMS delivery rates.
View rates for different events and channels such as email open rates or SMS delivery rates.
View rates for different events and channels such as email open rates or SMS delivery rates.
View rates for different events and channels such as email open rates or SMS delivery rates.
Medical cost savings
Medical cost savings
Medical cost savings
Medical cost savings
Gain a deeper understanding of interventions and savings by comparing control groups to test groups across common medical procedures and specialties.
Gain a deeper understanding of interventions and savings by comparing control groups to test groups across common medical procedures and specialties.
Gain a deeper understanding of interventions and savings by comparing control groups to test groups across common medical procedures and specialties.
Gain a deeper understanding of interventions and savings by comparing control groups to test groups across common medical procedures and specialties.
